We chat with Jordan about managing some of the biggest content creators in the world. Jordans career is incredible, if you are thinking about getting into the world of social media and content creation this is a must listen. From a very early age Jordan loved to create brands and building businesses including a clothing brand and a magazine. We also discuss university vs going straight into work and the perks of the latter for those wanting to get into this industry. Jordan has worked for some of the most recognised online publications such as VICE, LAD Bible etc which gave him an incredible insight into how to create great content at scale. He now manages the Sidemen who have taken social media and content creation by storm, building some of the biggest personal brands in the space, Jordan and the team at Arcade media are working to create Brands & Businesses for the sidemen by leveraging their massive influence, one of their latest projects is SIDES a fried chicken chain, which is growing rapidly. Honestly one of my favourite recordings so far, Jordan provides so much value for those that want to get into the industry.